What Are SEO Services & What Do SEO Company Services Include?
As search engines like Google rely on more than 200 factors to determine the ranking or position of a website in search results, it requires a significant amount of expertise to succeed at SEO. That’s why many businesses partner with an SEO service provider.
SEO services that SEO agencies offer
In the years since search engines like Google and Ask Jeeves launched, search engine algorithms have undergone numerous updates and innovations. That’s why many SEO companies offer specialized SEO services, helping businesses in specific (and competitive) industries succeed.
A few examples of some of the most common SEO marketing services include:
Local SEO
Ecommerce SEO
Voice SEO
SEO audits
For many companies, traditional SEO services provide everything you need to succeed. If you’re a local or ecommerce store, however, local and ecommerce SEO services offer a competitive advantage that can maximize the impact of your SEO strategy.
In some cases, SEO services will focus on specific areas of SEO, like:
On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more
Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks
Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more
Since SEO requires on-page, off-page, and technical SEO to succeed, it’s uncommon for companies to invest in these services.
Most will opt for full-service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere.
7 things your SEO company’s services should include
Now that you know the definition of SEO services, it’s essential to review the services provided by SEO companies. While every digital marketing company is different, you want to partner with a provider that offers the complete package when it comes to SEO.
As you compare agencies, focus on SEO services that include the following: